Hey – did you attend the PCS webinar?

Let me know what you thought and what questions you may have.

Thanks!

Bob Serling

Hello everyone, my name is Glenn. I am the COO at Power8 Marketing and I want to introduce myself and let you know that our support staff is here to answer any questions you may have about the Profit Compression System.

Here is a list of the most Frequently Asked Questions. We will add to this as your questions come in. Thank you for your interest and your participation.

Q:  What is the Profit Compression System?

A: It is a marketing system in which you can “compress” the time it takes to sell your products and/or services down to the bare minimum. At the same time, you are increasing your profits by generating substantially more sales than you would with other methods. It includes generating traffic, engaging people in the most effective ways, converting a higher number of sales, and converting those one time sales into repeat sales for years to come.

Q:  When is the free Webinar describing the complete system?

A: The webinar is scheduled for Wednesday, March 3^rd, 2010 from 7-8pm Eastern Standard time (4-5pm Pacific Standard time).

Q:  Will the Webinar be recorded and available later for future viewing?

A: We are still in the process of deciding whether or not to offer this in a recorded format. If we do, you will receive an email letting you know when the recording is available.

Q:  Will PCS work for any product or service?

A: PCS is a marketing strategy that can be implemented for any business that sells a product or a service. You will learn how to customize each step to apply to your business and then you will learn how to use it over and over. This will considerably speed up the time it takes to implement the system each time in the future.

Q:  How long does it take to setup a PCS?

A: Time will very from project to project, but the average is between 20 and 40 hours. The first PCS takes the longest and then you will be able to duplicate them and speed up the process as you gain experience and have all the pieces in place.

Q:  How do I get a hold of customer support?

A: You can email us anytime:  pcs (at) power8marketing (dot) com

According to the results my subscribers reported, the following traffic generation methods are unreliable at best – and in most cases, they utterly stink:

> Pay-per-click
> Facebook
> Article posting
> Forums
> Twitter
> Print ads (newspapers and magazines)
> Other social media

There’s a good reason for this – and understanding this reason holds the key to solving your traffic generation problems.

So here it is: the reason why these methods (and so many other lead generation and traffic generation methods) fall flat on thier faces is that… drumroll please… there’s no way to tell if the prospects you attract are buyers or tire kickers.

Now, that doesn’t have to be the case with print ads, but because most people use print improperly, they still run into this problem.

But here’s the important part: if you can’t clearly identify people who have an actual history of buying a product similar to yours, you’re wasting the majority of the time, effort and money you invest in lead and traffic generation.

Buyers buy. Lookers look.

It’s that simple. And if you don’t use this as the driving factor in your marketing decisions, you’re really putting yourself at a disadvantage.

There are a lot of ways to identify people who are actual buyers, but it takes a lot more leg work, and usually more money to do this properly. That’s why the promise of the next “free magic bullet” traffic system is bound to fail too. Because there just isn’t any free and easy way to generate qualified leads in your sleep. If there was, we’d all have a different color Ferrari for each day of the week.

Here’s a quick way to begin determining which people on your list are truly qualified prospects and which are tire kickers. Take one of your most popular products or services and offer a small piece of it at a great bargain price. The goal is to make it as painless as possible for someone to start buying from you.

The people who take advantage of this offer have immediately raised their hands and identified themselves as actual buyers. And by using a reliable marketing system, you can upgrade them to buyers for life at much higher prices.

The people who ignore your offer are tire kickers. You can try to coax them along into becoming buyers, but you should not devote as much of your marketing budget to them as you do to the true buyers.

There’s a LOT more to be said on this topic, but this should give you a solid foundation to start with.

==========================
Now I have a question for you
==========================

Through the questions I’ve been asking you over the past week or so, it’s become clear that a lot of people would like help with almost every area of marketing.

So in order to serve you best, please take a minute to post a comment below telling me how my team and I can best help you. What would be the ideal solution for you to get the help you really want to improve your marketing?

Regards,

Bob Serling

First, thanks to everyone who responded to my survey about which marketing areas you’d like to improve the most. Here are the top two areas people reported:

#1 by a land slide was traffic generation. Actually, I believe this can be fixed reasonably easily and I’ll have a lot more to say on this in upcoming posts. So keep your eye on your inbox as I’ll have some useful advice for you within the next few days.

#2 was actually a tie. Landing pages and converting prospects to sales were tied. But then again, the two go hand in hand, so it’s not a major shock that they both were of the next highest importance to you.

And I’ll have a lot more to say on both of these topics for you as well.

So now, let’s shift gears for a minute… and let me ask you for more feedback.

Here are my next two questions for you. Feel free to answer either one or both of them:

1. What traffic generation methods have worked best for you?

2. What traffic generations methods have been the biggest disappointment for you?

Fire away with your comments below!

Regards,

Bob Serling

You know something that I don’t – and if you’re willing to share it with me, I’ll return the favor and help you be more effective with your marketing.

So here’s my question for you:

What’s the one area of the entire marketing process that you’d most like to improve?

It could be generating traffic, creating better landing pages, converting more prospects to buyers, getting
customers to buy more often – or anything else that’s a burning issue for you.

So take a minute to let me know by leaving a comment with your answer here.

I’ll summarize the responses and let you know the results. And I’ll also create some upcoming blog posts
that will address these critical topics and help you get the results you really want.

Regards,

Bob Serling

I sent the message below out today and asked for
your comments and questions. If you missed that
message, you can read it again here…

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

Alright, it’s survey time. And this one is easy – just
one question:

Should I reveal my single best marketing asset
- the one thing I rely on to sell all of my own
products and services?

So here’s the deal. I’m thinking about doing a training
program for a small group of people where I’ll lay
out all the details of the proprietary system I’ve been
using for the past four years to sell all of my own
products.

It’s called the Profit Compression System, because
it “compresses” the time it takes to sell your products
(or services) to the bare minimum. And at the same time,
it increases those profits by generating substantially
more sales than you would with other methods.

This is all new material that I’ve never taught
before.

And because this is a complete system that
includes everything from generating traffic… to
engaging people in the most effective ways… to
converting them to sales… to converting those
one-shot sales to lifetime customers who buy
from you for many years to come… to being
completely repeatable for as long as you’re
in business (whew, that took awhile to get out),
it’s going to take me some time to lay out
the details for you here.

But if you hang in, I promise you it will be well
worth it.

===================================
Let’s start with the results
===================================

Now, my results have been excellent. For example,
the Profit Compression System brought in over
$1.6 million for just one of my products. And it’s
worked extremely well for my other products as well.

To put it simply, this proprietary system is my single
best marketing asset.

However, let me make one thing extremely clear
right from the start. This is not a “magic bullet” system
that will make you rich beyond your wildest dreams
in one week without any work whatsoever. If you
believe that kind of fairy tale, you should probably
stop reading right here.

But if you’re realistic and understand that marketing
properly is something that requires some work – and
the proper system can make that work quite a bit
easier and much more profitable – then you should
pay close attention to this email.

===================================
One success is NOT proof
===================================

So as I said, the Profit Compression System (I’ll just
refer to it as PCS from here on) works extremely well
for my business. And it’s worked for just about every
product or service I’ve used it with.

But that still wasn’t proof that it would work for other
people just as well as it worked for me.

So my next step was to find some clients or friends
who’d be willing to test it out. Fortunately, I was able
to line up three business associates and two clients
very quickly to give it a test.

I quickly made a few modifications to my system
in order to get the tests up and running as soon as
possible. So it really wasn’t even fully optimized.

But what happened next really surprised me.

You see, PCS worked extremely well for everyone
who tested it. But only one of the five people was
willing to share their results with the rest of the world.

My two clients didn’t want the word to get out for
fear their competition would find out and try to
use the system too. And the three business associates
who tested it were all well-known marketing experts
and two of them were embarrassed to admit that
they were actually going to someone else for help!

But here’s the good news. The one person who was
willing to share the specific details of how PCS worked
for him is Frank Kern.

I’ve made a 4-minute video with Frank that I think
you’ll find quite valuable. I’ll tell you how to watch it
toward the end of this email, but here’s a quick
summary.

We tested the system on a list of just under 2,000 of
Frank’s prospects. These were just average prospects,
not his hottest buyers, as we wanted to make the test
as realistic as possible.

In 8 days, we turned a profit of $49,000 using my
Profit Compression System. So here’s the math.
$49,000 / by 2,000 = $24.50 profit per prospect.

Let me repeat that – that’s a profit of $24.50
per PROSPECT.

So let’s say you use a ppc campaign to generate leads
at $5 per click, which is actually quite high. That would
still mean you’d make $19.50 profit per lead. Not too
shabby!

With that in mind, let me give you a few more details
on the inner workings of PCS.

===================================
Here’s how PCS works
===================================

The Profit Compression System covers all phases of
marketing. So it can be used repeatedly to sell any
product or service over and over again for many
years to come. That alone sets it apart from all the
“in-your-face approaches” you see so many people
using that may move a product now, but won’t
work beyond the initial launch phase.

Here’s a quick overview of the components that
make up PCS:

> A complete lead-generation system that’s powerful,
reliable, and will perform extremely well for many
years to come. So it’s not the latest flash-in-the-pan
technique that works today and is banned tomorrow.

One thing I can promise you is that this system is very
different than any other traffic or lead generation
methods you’ve ever seen. And since it’s based on
solid marketing fundamentals, it can be depended on
to produce predictable, reliable results any time.

> A multi-step “warming up” system that ethically gets
people to know you, feel comfortable, and eagerly
want to do business with you. This consists of emails,
web pages, videos, pdfs and other tools that turn
prospects into enthusiastic buyers.

However, it’s all done with non-pressure techniques
that make your prospects understand the immense
value you bring them – as opposed to manipulating
them into buying something that isn’t right for them.

While you may have seen other systems that use
some of these tools, it’s the PCS way they’re applied
that produces the kind of results I showed you above.
And you won’t find that in any other system.

> Built in methods for automating the entire system
and having it run over and over again, continuously
bringing in new sales like clock work.

This is a critical piece of the puzzle. Because this
is the part that allows you to keep selling your
products – and continuously accelerate your
sales – all the time. Compare that to the
flash-in-the-pan systems where you sell a product
in a frenzied burst and then take it off the market
and you can see how much more beneficial this
approach is.

> Post-sale relationship cementing strategies that
turn one-shot buyers into eager, repeat customers
and get them to refer even more business to you.

Here again, this is not one of those manipulative
high-pressure tactics you see so often. It’s all
based on giving your customers more and more
real value. Because in the long run, the only true
way to build customers for life is to become a
highly valued, indispensable asset that they can’t
do without.

> The PCS “wash, rinse and repeat” blueprint that
lets you quickly adapt the same system you just
built to any other product or service you offer.

Like I said above, truly effective marketing does
take some work on your part – and I really don’t
think that’s a big surprise. But once you’ve built
one PCS, which is actually fairly easy to do with
the training you’ll get, the majority of it can easily
be modified and used with any or all of your other
products or services.

And to me, that’s the coolest part. Because this
lets you deploy your PCS over and over again
to exponentially increase your sales and profits
in the shortest time possible.

So that’s a thumb nail sketch of what’s in my Profit
Compression System – but there are obviously a
lot more nuances and details.

===================================
Here’s your next step
===================================

At this point, I’m not certain that I’m going to present
this program. My goal for now is to measure the level
of interest in a personalized training program that lays
out my Profit Compression System in complete detail.

I’d teach the entire program myself, and participation
would be limited – probably to no more than 40 people.
The complete system will be laid out in step-by-step
detail… you’ll get a comprehensive collection of actual
marketing pieces and templates that make implementation
as easy as possible… and there will be months of
personal support to ensure your success.

The Profit Compression System will be taught in a
6-week webinar program and the tuition will be around
$3,500. However, it will include a very strong guarantee
that will remove all your risk and actually make this an
excellent investment for your business.

So if you’re seriously interested in attending this type of
program – and you can afford it, as there will not be any
scholarships – please watch the 4-minute video I made
with Frank Kern and then sign up for advanced notice
here:

www.Power8Marketing.com/pcs

But please only sign up for advanced notice if you’re truly
serious. Since I’m just trying to measure sincere interest
at this point, it would help me greatly if you sign up only if
you have a strong interest in this. Here’s the link again:

www.Power8Marketing.com/pcs

Every day, I receive emails from people saying things like, “Joe Expert says that video is the way of the future and anyone who doesn’t use it every way they can is foolish”. Or, “Sue Expert says video is overrated and mobile SMS is going to make everything else look like chicken feed”.

So who do you believe?

A little bit of everyone and a whole lot of no one.

Because here’s the problem with experts. You have to make some noise to get noticed. And only a little of that noise turns out to be meaningful, while the majority turns out to be, well, noise.

Let’s take video for example. I love it for some applications and wouldn’t go near it for others.

What’s the deciding factor?

The same factor that always has been and always will be the only factor to pay attention to: what the people in your market respond to.

And the emphasis in that phrase is on “people”. You see, too many businesses view their market as a nebulous mass – and that’s a serious mistake. Your market is made up of individuals. People just like you and me who have goals, hopes, dreams, aspirations, deadlines to make, families to feed, bills to pay, hobbies to engage in, and on and on.

As David Ogilvy so aptly put it, “”the consumer is not an idiot, she is your wife”.

So you have to understand at the deepest level exactly how the people in your market want to be communicated to. And if you don’t know that, then you have to test and test some more until you do know.

People like to be communicated to in different ways, but generally, within a given market, there’s an overall preference that stands out, or a couple of preferences. Your job is to find out precisely what that preference is, then use it.

Be aware too, that preferences change, so you have to stay on top of new media and new technology and be testing on a regular basis if you want to maximize your effectiveness.

Oh yeah, and as for those experts? Just be sure to use a “noise filter” when listening to their advice. Don’t ever put your hard-won knowledge of your market second to an “expert’s” opinion. Use the experts’ advice as guide posts for your continuous testing, but rely on that testing in the actual marketplace to be the real determining factor.

Today, I received a promotional email that began with, “I’ll be quick and direct”.

Nothing wrong with that – in fact, many people look forward to something short and to the point.

Only problem is, this particular email was neither. In fact it rambled on for 32 paragraphs!

So what’s the big deal? Quite simply, little details like this will kill you. Making a statement like, “I’ll be quick and direct” and contradicting it, at best, makes you seem like you don’t know what you’re talking about.

At worst, it makes you look dishonest.

I’m sure that neither of those were what the sender wanted to achieve. And this could easily have been prevented.

He could have actually been quick and direct. That’s the obvious answer. But he also could have eliminated that opening statement and avoided this glaring inconsistency.

Its little details like this that can flatten your marketing efforts without you ever knowing what happened. So make sure you’re consistent in what you say – and what you do.

One of the best ways to achieve this is to have someone read your promotions before you send them out. Have them make sure your message tracks properly.

And remember, what may seem like a small detail to you can easily be a deal breaker for your prospects.

Last week, Google introduced its new smart phone, the Nexus One. They also introduced a new business model where it’s sold primarily at a dedicated web site without any discounts from the service providers.

While on the surface, many people see this as Google moving into yet another industry, some financial analysts are concerned that this reveals a sizable crack in Google’s foundation.

You see, Google’s revenue was built on and is dependent on personal computer based search. That’s where they make their money. But with smart phones, tablet computers, and other emerging new technologies, personal computers could easily become the next 8-track tape player.

Will this happen tomorrow – if at all? Probably not. But it certainly has potential to occur in the not too distant future.

So the real lesson here for your business is not to become too dependent on any one product or service that you offer. Or any one way of marketing. Or any single employee. Or… well, you get the picture.